PizzaExpresss app for iPhone and iPad

The second restaurant opened on Coptic Street, next to the British Museum, in 1967. Formerly a dairy, Peter gave Enzo a brief to replicate the aura of the first PizzaExpress but with a completely unique design and décor, in keeping with the building’s character and charm.

This became a feature of PizzaExpress’ roll-out, with Peter as determined to avoid becoming homogenous as he was to grow the business. Rather than a chain, he often compared his restaurants to a necklace, with each link, a highly polished gem. Enzo went on to design over 85 PizzaExpress restaurants.